GOB vs Catlog, side by side
| Feature | GOB | Catlog |
|---|---|---|
| Cost | Free forever - no subscription, ever. | No permanent free plan - a short paid or free trial, then a mandatory monthly subscription. |
| Product limits | Unlimited products on every store, always. | The entry-level plan caps how many products you can list; unlimited listings sit on a higher tier. |
| Local payments | Card, bank transfer, USSD and GOB Wallet, built in. | Payment collection runs through partner integrations rather than a native wallet. |
| Instant settlement & wallet | Dedicated GOB wallet, instant settlement, 24/7 withdrawal to any bank. | No dedicated business wallet - payout timing depends on the connected payment provider. |
| Custom domain | Register a domain and connect it from the app for free - DNS and SSL automatic. | Domain connection is manual and/or restricted to higher plan tiers. |
| AI assistant | GOBie - a full chat-based store manager, business analyst and bill-payment assistant. | No comparable built-in AI business assistant. |
| Business banking & bills | Wallet, virtual account, transfers and bill payments (airtime, data, cable, electricity) in one app. | Primarily an inventory and storefront tool - not a banking product. |
| Staff & roles | Free and unlimited staff roles with permissions. | Staff access is tied to subscription plan. |
| Identity verification (KYC) | NIN/BVN verification built into onboarding. | No equivalent built-in KYC layer. |
| In-app customer discovery | Every store listed for browsing inside the GOB app. | No built-in buyer marketplace. |
| One account, multiple stores | Run as many stores as you need from one free account. | Typically one store per active subscription. |
Buy, register and connect your own domain - right from the GOB app.
Search a domain, register it, and GOB connects it to your store automatically - DNS and SSL configured for you, no manual setup, no separate registrar account. On Catlog, custom domain support is more limited and typically needs manual DNS work.
Get Your Free StoreBuilt for how Nigerian businesses actually sell.
Instant Naira Settlement
Card, transfer, USSD and wallet payments land in your GOB wallet the second a customer pays - withdraw 24/7 to any bank.
GOBie AI Assistant
List products, ask about your profit, or pay a bill - all in plain English, right inside the app.
Free Custom Domain
Register and connect a domain from the app - GOB handles DNS and SSL automatically, at no extra cost.
Not a Marketplace
Every product stays under your brand. GOB never resells or owns what you list.
Free Staff & Roles
Add your team, control what each person can see and do - included at no cost.
Built-In KYC
NIN/BVN verification protects you and your buyers before wallet payments unlock.
See the full list of GOB features - store, payments, shipping, staff tools and GOBie AI.
GOB vs Catlog - FAQ
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Set up an online store, accept payments, and manage operations all from your phone, for free.