GOB vs WooCommerce, side by side
| Feature | GOB | WooCommerce |
|---|---|---|
| Cost to start selling | Free forever - nothing else to buy. | The plugin itself is free, but you still pay for hosting, a domain, SSL, and usually a theme plus premium extensions. |
| Setup & technical skill needed | Download the app, list products, start selling - no code, no server. | Needs a WordPress install, hosting configuration, and ongoing plugin/core updates. |
| Local Nigerian payments | Card, bank transfer, USSD and GOB Wallet, built in from day one. | Requires installing and configuring a separate payment gateway plugin yourself. |
| Instant settlement & wallet | Instant wallet settlement, 24/7 withdrawal to any Nigerian bank. | No built-in wallet - settlement depends entirely on whichever gateway plugin you've installed. |
| Security & uptime | GOB hosts, patches and secures the platform for you. | You (or your host) are responsible for backups, security patches and uptime. |
| Custom domain | Register a domain and connect it from the app - DNS and SSL handled automatically. | Buy and configure your own domain and DNS separately, on your own hosting. |
| Running the business day to day | Manage everything from your phone. | Needs a WordPress admin dashboard - not built mobile-first. |
| AI assistant | GOBie lists products and answers business questions in plain English. | No built-in AI assistant. |
| In-app customer discovery | Free exposure inside the GOB app's browsing experience. | Zero built-in audience - you bring and drive all of your own traffic. |
| Staff & permissions | Included free, out of the box. | WordPress's default roles are generic; store-specific permissions usually need another plugin. |
| Cost as you grow | Still free - unlimited products, always. | Costs climb with hosting tier, premium plugins and (often) developer time. |
| Business banking & bills | Wallet, virtual account and bill payments in the same app. | Not a banking product - entirely outside WooCommerce's scope. |
| WhatsApp / Instagram checkout links | Built in. | Needs a separate plugin or manual invoicing. |
Buy, register and connect your own domain - right from the GOB app.
Search a domain, register it, and GOB connects it to your store automatically - DNS and SSL configured for you, no manual setup, no separate registrar account. On WooCommerce, the domain, DNS and SSL are entirely your own (or your host's) responsibility.
Get Your Free StoreBuilt for how Nigerian businesses actually sell.
Instant Naira Settlement
Card, transfer, USSD and wallet payments land in your GOB wallet the second a customer pays - withdraw 24/7 to any bank.
GOBie AI Assistant
List products, ask about your profit, or pay a bill - all in plain English, right inside the app.
Free Custom Domain
Register and connect a domain from the app - GOB handles DNS and SSL automatically, at no extra cost.
Not a Marketplace
Every product stays under your brand. GOB never resells or owns what you list.
Free Staff & Roles
Add your team, control what each person can see and do - included at no cost.
Built-In KYC
NIN/BVN verification protects you and your buyers before wallet payments unlock.
See the full list of GOB features - store, payments, shipping, staff tools and GOBie AI.
GOB vs WooCommerce - FAQ
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Set up an online store, accept payments, and manage operations all from your phone, for free.
